Karin's Story

Karin Shoup Founder SportsChic

I founded SportsChic in 2015 when women’s active fashion, fitness and wellness trends were just beginning to explode in the marketplace and slow fashion was gaining traction. I wanted to simplify and organize women's daily life with high quality vegan bags featuring sustainable style and functionality to carry from the gym to work to play and travel. The result was the first Play All Day Backpack.

My passion for design started at an early age and resulted in me attending Pratt Institute studying graphic design.  After graduating my career to me to New York City to work in corporate design department until I made the decision to move to Paris.  I worked in Paris for over 5 years at one of the top graphic design firms, Carre Noir.  I also became the first American woman to launch a fragrance line based in Paris called Chaos.  After returning to the US and continuing my studies in an MBA program I found myself working at IBM and Compaq managing the product development of laptop computers.  My career came full circle back to design when I decided to create and launch Sportschic.  I hope you enjoy my work.

Karin Karlsen